Top 5 Beauty Retail Apps in Oceania Q2 2023 Performance

The second quarter of 2023 saw interesting trends in the beauty retail app market in Oceania. Here’s a comprehensive look at the performance of the top 5 beauty retail apps: MECCA - Beauty Shopping, Sephora - Beauty Shopping, Adore Beauty | Shop Beauty Now, OLIVEYOUNG GLOBAL, and Lush Fresh Handmade Cosmetics.

MECCA - Beauty Shopping saw a fluctuating trend in weekly downloads, peaking at around 12K in late April while maintaining a steady number of weekly active users, which increased from approximately 61.8K at the end of March to about 70.3K by late June.

Sephora - Beauty Shopping experienced a notable spike in weekly downloads, reaching approximately 12.3K in mid-April. The app's weekly active users also showed an uptrend, growing from around 39.8K at the start of the quarter to roughly 41.8K by the end of June.

Adore Beauty | Shop Beauty Now had a significant increase in weekly downloads towards the end of June, hitting about 6K. This growth indicates an increasing user interest in the app.

OLIVEYOUNG GLOBAL showed steady weekly downloads, with a slight peak of around 944 in late May. The app's weekly active users also remained consistent, growing from approximately 2K at the end of March to about 2.4K by late June.

Lush Fresh Handmade Cosmetics had fluctuating weekly downloads, peaking at around 898 at the end of March. The app also saw an increase in weekly active users, reaching about 705 by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.